The Moodsters brand was created by Denise Daniels, RN, MS, a Peabody award-winning broadcast journalist and author. As a child-development and parenting expert, Denise specializes in the social and emotional development of young children.

Denise created The Moodsters as part of her commitment to help children thrive socially and emotionally in all aspects of their lives. Her goal in creating The Moodsters was to provide children with emotional support, hands-on tools—and play!—to improve their mental health outcomes, and to empower them to reach their full potential. How? By teaching children to understand and manage their emotions, and by helping them develop the skills needed to be resilient!

The Moodsters brand is based on decades of scientific research into emotional intelligence and resilience. Denise collaborated with Yale Center for Emotional Intelligence directors Marc Brackett, PhD, and Robin Stern, PhD to develop The Moodsters’ proprietary curriculum. This curriculum aligns closely with Dr. Brackett’s RULER Method—in which kids learn to Recognize, Understand, Label, Express, and Regulate their emotions.

Research at Yale’s Child Study Center informed the development of the characters’ colors, facial expressions, voice tonality, gestures, body language, and behavior. And The Moodsters’ efficacy was successfully tested with preschoolers across all socio-economic backgrounds and ethnicities at the Center.

The Moodsters work across all languages and cultures—because everywhere in the world, young children need to know how to handle their emotions and build important resilience skills.

That’s why The Moodsters have worldwide awareness: Moodsters materials are being used in schools, mental health clinics, prestigious hospitals, non-profits, national and international NGOs, and in Military Based Schools around the globe. The Moodsters in the Media 2020-2021, Covid-19 campaign garnered over 900M impressions during times of crisis.

The Moodsters pioneer an effective, science-based approach to help kids thrive at home, at school, and into the future.